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Research & Insight

Research & Insight

analytics

Beyond Automation: The Importance of Human Analytics in Social Media Monitoring

Anand Chopra, Ph.D., Research & Analytics, Wipro BPO

Mobile networking. Online games. Social computing. As personal and professional worlds collide, social media is generating huge amounts of unstructured data that’s brimming with business insights — from consumer preferences to competitor activities. That’s why many companies are using social

Upcoming Changes Point to Need for Buyers of Outsourcing Services to Alter their Way of Thinking

Outsourcing Center, Kathleen Goolsby, Senior Writer

Outsourcing Center asked leading outsourcing service providers about their predictions as to the biggest changes that will impact outsourcing buyers over the next five years. Their answers clearly point to a need for buyers to alter their thinking about how,

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